Branding
Official Gridlock brand assets and usage guidelines. Please use these assets responsibly and in accordance with the guidelines below.
Wordmark
The Gridlock wordmark comes in three variants. Always prefer the Standard version unless a specific use case requires otherwise.
Standard
The main logo that should be used to represent Gridlock in most cases.
Borderless
Use this only on dark backgrounds at discretion — where possible, always use the Standard version.
Unshaded
Use this coloured in black or white ONLY alongside other 2D icons without colour or shading. This should rarely be used.
Icons
Square and standalone icon variants for different contexts.
Social Icon
For social media accounts and locations where a square ratio image is needed.
Lock Icon
Standalone lock icon for use as a compact brand mark.
Colors
Use gradients sparingly. Do not use Daffodil or Faded Gold for text except on black backgrounds.
Typography
We use the Neue Kabel font family for our typography, based on the Evil Geniuses brand kit.
Guidelines
Follow these rules when using the Gridlock logo to ensure consistent and correct brand representation.
Do
Do
Do
Don't
Don't
Avoid
Gridlock
Dark text on light background
Gridlock
Light coloured text on dark background